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ClearbitvsLeadmagic

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B2B data enrichment API platform, now native to HubSpot's ecosystem — Real-time B2B contact and company data enrichment built for outbound prospecting teams

The Verdict

Clearbit vs Leadmagic

## LeadMagic vs Clearbit: Final Verdict for 2024 Choosing between LeadMagic and Clearbit comes down to one foundational question: **Are you a HubSpot-native organization, or are you running a stack-agnostic outbound motion?** **Clearbit** was once the gold standard for B2B data enrichment — a developer-friendly API that sat at the center of marketing and sales stacks across thousands of companies. But since HubSpot's acquisition of Clearbit in late 2023, the product has been progressively integrated into HubSpot's own platform. For HubSpot shops, this is genuinely good news: Clearbit's enrichment capabilities are now bundled into HubSpot's Marketing Hub and Sales Hub tiers, making it a best-in-class choice for teams already paying for HubSpot. You get firmographic enrichment, website visitor identification, and lead scoring baked directly into your CRM without a separate contract. However, if you are **not** a HubSpot customer, the calculus has changed significantly. Clearbit's standalone API pricing has shifted, documentation for non-HubSpot use cases has become less prioritized, and the product roadmap is increasingly oriented around HubSpot's internal needs. Non-HubSpot buyers evaluating Clearbit in 2024 are effectively betting on a product whose future development is tied to a competitor's CRM ecosystem. That is a real strategic risk. **LeadMagic** occupies a different but complementary niche. It is purpose-built for outbound prospecting teams — SDRs, growth hackers, and RevOps professionals — who need real-time contact enrichment, verified email addresses, mobile phone numbers, and B2B profile data at a transparent, pay-as-you-go price. LeadMagic's credit-based model means you only pay for what you actually use, which is a major advantage for teams with variable enrichment volume or those running targeted ABM campaigns rather than bulk database enrichment. **Our segmented recommendations:** - **HubSpot customers:** Choose Clearbit. It's bundled into your existing HubSpot subscription at higher tiers and integrates natively with your CRM workflows, forms, and lead scoring. - **Outbound SDR teams on non-HubSpot stacks:** Choose LeadMagic. Its real-time API, transparent pricing, and purpose-built prospecting focus deliver better ROI for teams running Outreach, Salesloft, Apollo, or custom toolchains. - **Startups on a budget:** Choose LeadMagic. Pay-per-use credits eliminate the overhead of unused enrichment quota, and the onboarding friction is significantly lower. - **Enterprise RevOps with Salesforce + HubSpot:** Evaluate both — Clearbit for inbound enrichment and scoring, LeadMagic for outbound contact discovery and phone number coverage. - **European or compliance-sensitive buyers:** LeadMagic's transparent data sourcing and processing agreements deserve scrutiny, but both tools require GDPR DPA evaluation before deployment. Neither tool is universally superior. Clearbit wins on ecosystem depth for HubSpot users. LeadMagic wins on flexibility, pricing transparency, and outbound-first design for everyone else.

Feature Comparison

Data Enrichment

Feature
Clearbit
Leadmagic
Real-time Contact Enrichment
Clearbit enriches contact records in real-time via API using email as the primary lookup key; returns name, title, LinkedIn URL, phone, and social profiles. Post-HubSpot acquisition, real-time enrichment is most robust within HubSpot CRM workflows.Tie
LeadMagic provides real-time contact enrichment via API and CSV upload, returning verified work email, mobile phone, LinkedIn profile, job title, and seniority. Designed specifically for outbound lookup with high-speed response times.Tie
Firmographic Data Coverage
Clearbit covers 200+ firmographic attributes including industry, employee count, revenue range, technologies used, funding stage, Alexa rank, and SIC/NAICS codes. One of the deepest firmographic datasets available, particularly strong for US-headquartered companies.Winner
LeadMagic provides core firmographic data including company size, industry, location, revenue range, and technology stack. Coverage is strong for SMB and mid-market; enterprise-level firmographic depth is more limited than Clearbit.
Email Verification
Clearbit returns email addresses with a confidence score but does not perform live SMTP verification on every lookup. Email validity is inferred from historical data patterns and its proprietary identity graph.
LeadMagic performs active email verification as part of the enrichment process, returning a verified/unverified status alongside the email address. This reduces bounce rates directly and improves deliverability for outbound sequences.Winner
Mobile Phone Number Coverage
Clearbit includes phone numbers in its contact enrichment but mobile/direct-dial coverage is inconsistent, especially outside the US. Phone data is sourced from its identity graph and is not actively verified in real-time.
LeadMagic emphasizes mobile and direct-dial phone number coverage as a core differentiator, with active validation. Coverage is particularly strong for North American contacts, making it valuable for SDR cold-call workflows.Winner
Technographic Data
Clearbit's technographic data is a standout feature — it tracks 1,500+ technologies across a company's website and infrastructure stack, enabling precise ICP filtering by tech stack (e.g., 'uses Salesforce + Marketo').Winner
LeadMagic provides basic technographic signals but does not match Clearbit's depth or breadth of technology tracking. Not a primary use case for the platform.

Prospecting & Lead Discovery

Feature
Clearbit
Leadmagic
Prospecting Database Search
Clearbit Prospector (now largely folded into HubSpot's prospecting tools) allowed searching a database of 200M+ contacts by title, company, industry, and other filters. As a standalone feature, its availability for non-HubSpot users has become limited post-acquisition.
LeadMagic offers a B2B contact search database with filters for job title, company, industry, geography, and company size. Designed for building targeted prospect lists for outbound campaigns with export to CSV or direct CRM push.Winner
Website Visitor Identification
Clearbit Reveal identifies anonymous website visitors by matching their IP address to company records, returning company name, industry, size, and location. This is a powerful inbound signal for marketing and SDR teams.Winner
LeadMagic does not natively offer IP-based website visitor identification as a core feature. This functionality requires integration with a separate tool like Leadfeeder or Factors.ai.
Intent Data Signals
Clearbit provides basic intent signals through its enrichment layer (e.g., job postings, funding events, tech adoption) but does not offer third-party intent data in the same depth as dedicated intent platforms like Bombora.Winner
LeadMagic focuses on contact-level data enrichment rather than intent data. Intent signals are not a primary feature of the platform.

Pricing & Commercial Model

Feature
Clearbit
Leadmagic
Pricing Transparency
Clearbit's standalone pricing is no longer publicly listed in detail following the HubSpot acquisition. For HubSpot customers, enrichment features are bundled into Marketing Hub and Sales Hub tiers. Non-HubSpot buyers must contact sales for custom enterprise quotes, creating significant pricing opacity.
LeadMagic publishes its credit-based pricing publicly. Teams can see exact per-record costs before committing, enabling accurate budget forecasting. No sales call required to access pricing information.Winner
Credit-Based vs Subscription Model
Clearbit historically used monthly subscription tiers with enrichment credits. Post-acquisition, it is increasingly tied to HubSpot seat-based pricing rather than a standalone credit model, limiting flexibility for non-HubSpot users.
LeadMagic uses a transparent credit-based model where each enrichment action (email lookup, phone lookup, company enrichment) consumes a defined number of credits. Unused credits roll over, and top-ups are available without full plan upgrades.Winner
Free Trial / Freemium Access
Clearbit previously offered a free tier with limited monthly lookups, but post-HubSpot acquisition this has been restructured. Free access is now primarily through HubSpot's free CRM tier with limited enrichment credits.
LeadMagic offers a free trial with credits to test the platform before committing. This lowers the evaluation barrier for SDR teams and RevOps professionals who want to validate data quality before purchasing.Winner

Integrations & Stack Compatibility

Feature
Clearbit
Leadmagic
CRM Integrations
Clearbit has native, deep integration with HubSpot (bi-directional sync, workflow triggers, lead scoring). Salesforce integration exists but has received less development investment post-acquisition. API-based integration available for other CRMs.Tie
LeadMagic integrates with major CRMs including Salesforce, HubSpot, and Pipedrive via API and native connectors. Stack-agnostic by design, making it suitable for teams on any CRM platform.Tie
Sales Engagement Platform Compatibility
Clearbit integrates with Outreach and Salesloft but native connector depth has diminished post-acquisition as HubSpot's Sales Hub becomes the priority integration target.
LeadMagic connects with Outreach, Salesloft, Apollo, and Instantly via API and Zapier-based workflows. Purpose-built for outbound teams who live in sales engagement platforms.Winner
API Quality & Developer Experience
Clearbit's API was historically best-in-class with excellent documentation, RESTful endpoints, and webhook support. Post-acquisition, API documentation for non-HubSpot workflows has received less active maintenance, though the underlying API still functions.Winner
LeadMagic provides a well-documented REST API with clear endpoint documentation, predictable response schemas, and straightforward authentication. Developer experience is lean and practical, if not as historically deep as Clearbit's pre-acquisition API.
Zapier / No-Code Workflow Support
Clearbit has a Zapier integration enabling no-code workflow automation, though its utility is increasingly focused on HubSpot-centric use cases.Tie
LeadMagic supports Zapier and Make (Integromat) integrations, enabling non-technical users to build enrichment workflows without engineering resources. Particularly useful for small teams without dedicated RevOps.Tie

Compliance & Data Privacy

Feature
Clearbit
Leadmagic
GDPR Compliance
Clearbit, now under HubSpot, operates under HubSpot's enterprise-grade GDPR framework including Data Processing Agreements (DPAs), Standard Contractual Clauses (SCCs), and EU-US Data Privacy Framework compliance. Strong contractual coverage for European buyers.Winner
LeadMagic provides GDPR compliance documentation and data processing agreements. European buyers should request explicit DPA documentation and verify data residency terms before deployment, particularly for large-scale enrichment.
CCPA Compliance
Clearbit / HubSpot provides CCPA-compliant data handling with opt-out mechanisms and consumer data request processes built into the platform framework.Winner
LeadMagic addresses CCPA compliance for US-based data subjects. Teams processing California resident data should review LeadMagic's data retention and deletion policies in their DPA.
Data Sourcing Transparency
Clearbit sources data from public web crawling, partner data, user-contributed data, and its identity graph. Data sourcing methodology is documented but not granular at the individual record level.Tie
LeadMagic sources contact data from a combination of public web sources, partner data networks, and proprietary crawling. Transparency around specific data sources is an area where both tools could improve for compliance-focused enterprise buyers.Tie

Support & Onboarding

Feature
Clearbit
Leadmagic
Customer Support Quality
Clearbit's support experience has shifted post-acquisition. Enterprise HubSpot customers benefit from HubSpot's support infrastructure. Standalone Clearbit users report longer response times and less specialized support as the product has been folded into a larger organization.
LeadMagic offers direct support via chat and email with faster response times reported by users, particularly during the onboarding phase. Smaller team size means more direct access to product expertise.Winner
Documentation Depth
Clearbit historically had excellent developer documentation. Post-acquisition, docs are maintained but increasingly bifurcated between HubSpot-native workflows and standalone API use. Non-HubSpot documentation has gaps.Tie
LeadMagic's documentation is functional and covers core API endpoints, CSV enrichment workflows, and integration guides. Less extensive than Clearbit's historical depth but sufficient for most use cases and actively maintained.Tie
Time to First Value
For HubSpot users, Clearbit activation is near-instant within the HubSpot UI. For non-HubSpot users, API setup and integration can take days to weeks depending on engineering resources and stack complexity.
LeadMagic is designed for fast onboarding — users can run their first enrichment via CSV upload or API within minutes of account creation. The low-friction entry point is a meaningful advantage for time-pressured SDR teams.Winner

Pricing Comparison

Clearbit

HubSpot Free (Clearbit Enrichment Included)

$0/mo
  • Limited enrichment credits per month
  • Basic company and contact enrichment within HubSpot CRM
  • HubSpot CRM required
  • No standalone API access at free tier

HubSpot Marketing Hub Starter (with Clearbit enrichment)

From $18/mo
  • Contact enrichment within HubSpot
  • Limited Clearbit-powered enrichment credits
  • HubSpot forms enrichment
  • Basic lead scoring

HubSpot Marketing Hub Professional (with Clearbit enrichment)

From $800/mo
  • Expanded enrichment credits
  • Clearbit Reveal (website visitor identification)
  • Advanced lead scoring with firmographic filters
  • Workflow-triggered enrichment
  • Salesforce integration

HubSpot Marketing Hub Enterprise (with Clearbit enrichment)

From $3,600/mo
  • Maximum enrichment credits
  • Full Clearbit enrichment feature set within HubSpot
  • Advanced technographic filtering
  • Custom reporting
  • Dedicated support
  • SSO and advanced permissions

Clearbit Standalone API (Custom / Enterprise)

Custom pricing — contact sales
  • RESTful enrichment API access
  • Prospector database access
  • Reveal (IP-to-company) API
  • Custom volume-based pricing
  • Dedicated account management
  • Available for non-HubSpot buyers — pricing opacity is significant post-acquisition

Leadmagic

Starter

$99/mo
  • 500 credits included per month
  • Email enrichment and verification
  • Company enrichment
  • CSV upload support
  • API access
  • Basic integrations

Growth

$249/mo
  • 1,500 credits included per month
  • Email + mobile phone enrichment
  • Company firmographic enrichment
  • Full API access
  • CRM integrations (HubSpot, Salesforce, Pipedrive)
  • Priority support
  • Credit rollover

Pro

$499/mo
  • 4,000 credits included per month
  • Full contact enrichment suite (email, phone, LinkedIn, firmographics)
  • Bulk CSV enrichment
  • Advanced API access with webhooks
  • All CRM and sales engagement integrations
  • Dedicated onboarding support
  • Custom credit top-ups available

Enterprise

Custom pricing
  • Volume-based credit packages
  • Custom data processing agreements (DPA)
  • SLA guarantees
  • Dedicated account management
  • Custom integrations
  • GDPR/CCPA compliance support
  • White-glove onboarding

Use Case Recommendations

Outbound SDR team using Outreach or Salesloft on a non-HubSpot stack

Leadmagic

A 10-person SDR team running cold outbound on Outreach with Salesforce as their CRM needs a fast, cost-effective way to enrich prospect contact data — particularly verified emails and mobile phone numbers — before loading sequences. LeadMagic is the clear winner here. Its credit-based model means SDRs can enrich only the contacts they intend to work, avoiding waste. The API integrates directly with Salesforce and Outreach, and the emphasis on mobile phone number coverage is directly valuable for call-heavy SDR motions. Clearbit in this scenario would require either a costly standalone enterprise contract with opaque pricing or would be unavailable at a reasonable price point for a team not on HubSpot. LeadMagic's transparent $249–$499/mo Growth and Pro tiers are directly accessible without a sales conversation, enabling fast team-level adoption.

HubSpot Marketing Hub customer running inbound lead enrichment and scoring

Clearbit

A demand generation team using HubSpot Marketing Hub Professional or Enterprise gets Clearbit enrichment capabilities bundled directly into their existing subscription. When a prospect fills out a HubSpot form, Clearbit enriches the contact record in real-time — appending company size, industry, technographics, and job title — without any additional API calls or third-party contracts. This enriched data feeds directly into lead scoring workflows and triggers MQL routing to sales. For this use case, Clearbit is not just better than LeadMagic — it is effectively free as an incremental cost, since the capability is already included. Adding LeadMagic as a secondary tool would create redundancy and data inconsistency. The HubSpot-native Clearbit experience is seamless, well-documented within HubSpot's knowledge base, and supported by HubSpot's enterprise support infrastructure.

Early-stage startup building a targeted ABM list for a product launch

Leadmagic

A Series A startup with a $1,500/mo marketing and sales tools budget needs to build a list of 500 highly targeted ICP contacts for an ABM campaign targeting VP-level operations leaders at mid-market logistics companies. LeadMagic's Starter or Growth tier ($99–$249/mo) gives them access to prospecting search, contact enrichment with verified emails, and direct-dial phone numbers — enough to execute the campaign without overcommitting on subscription costs. Clearbit's standalone API would require a custom enterprise quote with no self-serve path, effectively pricing out early-stage teams. LeadMagic's self-serve onboarding means the campaign can be launched within a day rather than waiting through a sales cycle. The credit-based model also aligns spending to campaign volume rather than forcing a flat monthly fee regardless of usage.

RevOps team evaluating tools to enrich a 50,000-record CRM database

Clearbit

A RevOps team at a 200-person B2B SaaS company needs to retroactively enrich 50,000 existing CRM contacts and company records to improve segmentation, lead scoring, and territory planning. They are already on HubSpot Sales Hub Enterprise. In this scenario, Clearbit's bulk enrichment capabilities within HubSpot — including automated re-enrichment of stale records — provide direct value without additional vendor contracts. The breadth of Clearbit's firmographic data (200+ attributes) and technographic coverage is also critical for nuanced segmentation use cases. While LeadMagic can handle bulk CSV enrichment, it lacks the same depth of firmographic attributes and does not offer the same level of HubSpot workflow integration that makes ongoing enrichment maintenance automatic rather than a periodic manual task.

European SaaS company needing GDPR-compliant B2B data enrichment

Clearbit

A Munich-based B2B SaaS company selling into European enterprise accounts needs to enrich contact records while maintaining strict GDPR compliance. Clearbit, operating under HubSpot's legal framework, offers well-documented Data Processing Agreements, Standard Contractual Clauses (SCCs), and EU-US Data Privacy Framework alignment. HubSpot's enterprise legal team has invested heavily in European compliance infrastructure, which provides the contractual certainty that enterprise procurement and legal teams require. LeadMagic can provide DPAs and claims GDPR compliance, but the depth of legal documentation, data residency options, and audit trail capabilities are currently less mature than what HubSpot/Clearbit can offer. For European buyers with procurement-level compliance requirements, Clearbit's backing by HubSpot's legal infrastructure is a meaningful differentiator — though both tools require individual DPA review before deployment.

Sales team confused about whether they need visitor identification or contact enrichment

Leadmagic

Many GTM teams conflate three distinct tool categories: website visitor identification tools (Leadfeeder, Factors.ai, Clearbit Reveal), data enrichment APIs (Clearbit's core product, LeadMagic), and prospecting/outbound tools (LeadMagic, Apollo, ZoomInfo). A sales team saying 'we need to know who's visiting our website and then reach out to them' actually needs visitor identification plus contact enrichment — two separate capabilities. LeadMagic handles the contact enrichment and outreach data layer. If website visitor identification is the primary need, Leadfeeder or Clearbit Reveal should be evaluated first. LeadMagic is the right tool for the second step — enriching identified company visitors with individual contact data for outbound outreach — while Clearbit Reveal handles the first step of IP-to-company resolution. Understanding this distinction prevents costly tool overlap.

Frequently Asked Questions

What is the best alternative to Clearbit in 2024?
The best Clearbit alternative depends on your use case. For outbound prospecting teams not on HubSpot, LeadMagic is the most direct alternative — it provides real-time contact enrichment, verified emails, mobile phone numbers, and company firmographics at transparent credit-based pricing. Other alternatives include Apollo.io (enrichment plus sequencing), ZoomInfo (enterprise database with intent data), Lusha (contact data for SMBs), and Cognism (strong European coverage). If you are on HubSpot, Clearbit is now bundled into higher-tier plans, making it effectively the default choice for HubSpot users rather than a standalone purchase decision.
How accurate is Clearbit's data?
Clearbit has historically been considered one of the more accurate B2B enrichment platforms, particularly for firmographic data on US-headquartered companies. However, accuracy varies significantly by data type and geography. Email accuracy for senior professionals at well-documented companies is generally strong, but direct-dial phone numbers and mobile coverage are inconsistencies that users frequently report. International data quality, particularly for APAC and Eastern European companies, is weaker than North American coverage. Post-HubSpot acquisition, Clearbit's data refresh rates and accuracy investments are now aligned with HubSpot's roadmap priorities. Independent benchmark testing comparing LeadMagic vs Clearbit email verification accuracy is limited, which is a gap in available research — teams should run a controlled pilot with 200–500 records from their actual ICP before committing.
Is Clearbit owned by HubSpot?
Yes. HubSpot acquired Clearbit in November 2023. The acquisition has progressively integrated Clearbit's enrichment, prospecting, and website visitor identification capabilities directly into HubSpot's Marketing Hub and Sales Hub products. For HubSpot customers, this means Clearbit's features are becoming available as native HubSpot capabilities rather than a separate vendor integration. For non-HubSpot buyers, the acquisition has created uncertainty — Clearbit continues to operate as an API product, but standalone pricing is no longer publicly listed, the product roadmap is HubSpot-aligned, and support resources have been consolidated. Buyers not on HubSpot should carefully evaluate whether Clearbit's standalone offering meets their needs given these strategic changes.
What is the difference between Clearbit and Leadfeeder?
Clearbit and Leadfeeder serve fundamentally different functions that are frequently confused. Leadfeeder (now rebranded as Dealfront) is a **website visitor identification** tool — it uses IP resolution to tell you which companies are visiting your website anonymously, turning unidentified web traffic into named company-level leads. Clearbit is primarily a **data enrichment** platform — it appends firmographic, demographic, and technographic data to existing contact and company records using email or domain as the lookup key. Clearbit also has a Reveal feature that does IP-to-company resolution (similar to Leadfeeder), but its core value is enrichment at the record level. LeadMagic is a third category — a **prospecting and outbound enrichment** tool that helps you find and verify contact information for people you want to reach out to. Many effective GTM stacks combine all three: Leadfeeder to identify website visitors, Clearbit or LeadMagic to enrich those visitor companies with contact data, and a sales engagement platform to execute outreach.
How does LeadMagic pricing compare to Clearbit pricing?
LeadMagic offers publicly listed pricing starting at $99/mo for 500 credits, $249/mo for 1,500 credits, and $499/mo for 4,000 credits, with enterprise custom pricing for high-volume users. Credits are consumable per enrichment action, and unused credits roll over. Clearbit's pricing post-HubSpot acquisition is no longer publicly listed for standalone purchases — non-HubSpot buyers must contact sales for custom enterprise quotes, which historically ranged from $12,000–$100,000+ per year depending on volume and feature set. For HubSpot users, Clearbit enrichment is bundled into HubSpot Marketing Hub tiers starting at $800/mo for Professional. For budget-conscious teams and those who want pricing transparency without a sales call, LeadMagic is significantly more accessible.
Is LeadMagic GDPR compliant?
LeadMagic states GDPR compliance on its platform and offers data processing agreements for enterprise customers. European buyers should request and review the DPA in detail before deployment, paying specific attention to data residency (where data is stored and processed), data retention periods, sub-processor lists, and the mechanism for handling data subject access requests (DSARs). For organizations with stringent procurement-level compliance requirements, Clearbit — now backed by HubSpot's enterprise legal and compliance infrastructure — currently offers more mature GDPR documentation including Standard Contractual Clauses and EU-US Data Privacy Framework alignment. Both tools require individual legal review before use with EU personal data at scale.
Can I use LeadMagic with Salesforce?
Yes. LeadMagic integrates with Salesforce via its API and native connectors, allowing enrichment data to be pushed directly into Salesforce contact and account records. This makes LeadMagic a viable Clearbit alternative specifically for teams on Salesforce CRM who are not HubSpot customers. The integration supports automated enrichment workflows where new Salesforce leads can be enriched on entry, and existing records can be bulk-enriched via CSV export and re-import. Zapier and Make (Integromat) integrations also extend Salesforce connectivity for teams without dedicated Salesforce admin resources.
What types of teams should use LeadMagic vs Clearbit?
LeadMagic is best suited for outbound-heavy SDR teams, growth hackers, and RevOps professionals who need real-time contact data enrichment on non-HubSpot stacks, want transparent pay-as-you-go pricing, and prioritize verified email and mobile phone coverage for prospecting. It is particularly strong for startups and mid-market teams running targeted ABM or outbound sequences. Clearbit is best suited for HubSpot-native organizations that want enrichment deeply integrated with their CRM, marketing automation, and lead scoring workflows without a separate vendor contract. Enterprise marketing operations teams running inbound demand generation programs on HubSpot will get the most value from Clearbit's bundled capabilities. Non-HubSpot enterprise buyers evaluating Clearbit standalone should weigh the product's strategic direction carefully before committing to a multi-year contract.
Does LeadMagic offer website visitor identification like Clearbit Reveal?
No. LeadMagic does not natively offer IP-to-company website visitor identification, which is the core capability of Clearbit Reveal. LeadMagic's focus is contact and company data enrichment for outbound prospecting — finding and verifying contact details for people you want to reach. If website visitor identification is a requirement, teams should evaluate Clearbit Reveal (now bundled in HubSpot), Leadfeeder/Dealfront, RB2B, or Factors.ai as dedicated visitor identification tools. These can then feed identified company data into LeadMagic's enrichment workflow to source individual contact information for outreach, effectively combining both capabilities across two specialized tools.

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